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Written by: Lily | Category: Fälle | Published: 2026-07-16
Times Square, New York City, known as the “Crossroads of the World,” attracts tens of thousands of tourists and local residents daily. Here, every inch of advertising space is invaluable, and every screen vies for pedestrian attention. Recently, we successfully delivered and installed a 20-square-meter outdoor LED advertising screen for a key client in New York City, located in the street-facing window above a well-known gift shop in Times Square. This screen not only became a new street highlight with its superior visual effects but also won high praise from the client for its brightness of up to 7000 nits – “Yes, it’s very solid brightness, exactly what’s required.”
20sqm Outdoot Advertising LED Screen in New York Time Square
Project Overview
Location: Times Square, New York
Product Model: Outdoor high-definition LED display
Pixel Pitch: P2.85mm
Display Area: 20 square meters
Brightness: Up to 7000 nits
Application: Outdoor advertising & brand display
Project Background
Outdoor advertising in Times Square is fiercely competitive. The intense sunlight during the day, the flashing neon lights at night, and the reflections from the glass curtain walls of surrounding high-rise buildings all place extremely high demands on the brightness, contrast, and color reproduction capabilities of the display screen. The client chose to install a 20㎡ LED screen here, aiming to create a clearly visible, visually impactful brand display window that can be used to display dynamic advertisements, holiday promotions, and brand advertising content.
However, the installation environment presented unique challenges: the screen needed to be embedded in the building facade, and due to space constraints, ventilation and maintenance access were limited; at the same time, stringent standards were set for viewing angles and image uniformity to ensure clear visibility from all street angles.
Solution: Customized P2.85 High-Brightness, High-Reliability LED Screen
Based on the client’s needs and installation environment, we customized a P2.85 outdoor full-color LED display screen for them, covering a total area of 20 square meters. It boasts the following core advantages:
P2.85mm Golden Pixel Pitch: Within the 20-square-meter display area, the P2.85mm pixel pitch achieves a perfect balance between delicate image quality and viewing distance. Compared to traditional outdoor large screens, it offers a higher pixel density, ensuring a clear and sharp image even at close range, without noticeable graininess, perfectly meeting the display requirements of window advertising: “details up close, impressive from a distance.”
7000nits Ultra-High Brightness: Utilizing high-brightness LED beads and intelligent brightness adjustment technology, it ensures a clear and sharp image even under strong midday sunlight, without whitening or glare, perfectly coping with New York’s variable sunlight conditions.
Robust & Reliable Outdoor Performance: Designed for long-term operation in busy urban settings, the display features stable cabinet structure, efficient heat dissipation and weather-resistant design. It runs continuously with low failure rate, supporting 24/7 commercial advertising needs.
Wide Viewing Angle Design: Both horizontal and vertical viewing angles exceed 140°, ensuring a consistent viewing experience for pedestrians regardless of which side of the street they are standing on.
Energy Saving and Heat Dissipation Optimization: Utilizing low-power driver ICs and a high-efficiency heat dissipation structure, energy consumption is reduced while maintaining high brightness, extending screen lifespan and minimizing maintenance costs.
Seamless Splicing and Slim Structure: Modular design enables seamless splicing, resulting in a complete and uninterrupted display; the slim cabinet facilitates installation in storefronts without occupying excessive building space.
During installation, our technical team collaborates closely with clients and construction companies, ensuring accurate measurements, efficient construction, and rapid completion of installation and commissioning, ensuring the project goes live on time.
The Value Behind the Technology: More Than Just Brightness
The 7000 nits brightness is not simply a matter of stacking numbers, but rather a reflection of systems engineering. It signifies deep optimization across multiple aspects, including LED chip selection, power management, thermal design, and optical calibration. For example, equipping the LED display with intelligent brightness adjustment adjusts the screen brightness according to ambient light, reducing power consumption and heat generation, which extends the display’s lifespan.
Über uns
We are a manufacturer and service provider specializing in global LED display solutions, with years of experience in outdoor advertising screens, indoor high-definition screens, rental screens, and landmark large screens.
Leveraging our mature R&D, quality control, and delivery capabilities, we provide global clients in the Americas, Europe, Southeast Asia, and the Middle East with:
- Customized size and pixel pitch solutions
- Ultra-high brightness/waterproof/energy-saving/low power consumption technologies
- Fast production, rigorous quality inspection, and secure packaging
- Professional technical support and overseas project implementation experience
We are committed to winning customer trust through stable quality, true brightness, high-definition image quality, and professional service, helping brands stand out and have a greater impact in global landmarks and commercial settings.
Zusammenfassung
The successful delivery of this Times Square project in New York not only demonstrates our product and technological strength but also validates our global service capabilities. From solution design and manufacturing to overseas installation and after-sales support, we always put our customers first and are committed to maximizing the value of every screen.
Our Cases:
- Venezuela Right-angle(L-Shaped) 3D Outdoor Advertising LED Screen(P3.91)
- Flexible LED Backdrop Display System for a Theater in Washington, USA
- Outdoor LED Advertising Screen Project in Iraq’s High-Traffic Zone
- Case Show: USA Poolside Outdoor P2.5 LED Display Project
- P6.25 Outdoor Advertising LED Screen Installed in Mexico