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Introduction:
High visual quality and low cost go hand in hand
Today, many film and television productions are realized through a mixture of XR technology and LED wall backdrops, which restore the virtual shooting scenes required by the director in the shortest possible time. Both can use less construction costs, but also through the image to create a strong sense of reality of the scene.
Industry insiders have pointed out that this represents the new trend of film and television shooting in the future. The XR virtual shooting may replace the real scene, bringing disruptive changes to the production industry.
Site visualisation
Traditional virtual production often causes the problem of unnatural interaction between people on site, and between people and AR elements. Especially in the live broadcast, recording of the virtual session, the live audience, due to the inability to directly see the virtual scene, will be subjectively produced in the action of a hard, awkward plot impression. This is the main problem that Panorama 360°XR technology solves by presenting dynamic virtual elements and scenes in real time through the LED screen.
Improve post-production efficiency
Thanks to the imaging properties of its LED screen, XR shooting is capable of compositing people and ambient spaces in real time in natural, realistic lighting environments. Therefore, the post-production process of traditional film and television can be put forward, greatly shortening the post-production cycle, and greatly reducing the shooting time and cost.
Save on set-up costs
The use of XR virtual studio or XR studio for filming can significantly reduce the number of location scenes required during the filming process. This saves on the high cost of location filming and effectively avoids the destruction of the natural environment that occurs during traditional filming.
Not limited by time and space
Film and television are also the art of time and space to a certain extent. Good film and television work requires a lot of beautiful and meaningful pictures, and these scenes were difficult to capture in the past. Now, film and television production teams can design and replace scenes at any time with LED display screens in XR studios, saving time and labor costs while achieving better results.
Unlimited space for imagination
XR technology provides unlimited imagination for film production. The director can build any virtual scene he or she wants according to his or her own creative intent, without being limited by the constraints of the actual shooting environment. This creative freedom will greatly enhance the diversity and innovation of film works.
Highly immersive
XR technology enables actors to realistically perceive every detail in virtual space by bringing them into a completely virtual environment. This results in a more naturalistic performance, which not only improves the quality of the actor’s performance, but also greatly enhances the audience’s viewing experience.
Multiple application scenarios
The prosperity of technology is rooted in the needs of the market, and the reason why XR virtual filming is highly favored by the market is precisely because it meets the high-quality pursuit of technology and entertainment in the digital era. XR virtual shooting technology has gradually penetrated into various industries in the audiovisual field, including theater performances, concerts, reality TV shows, product launches, music shows, short videos, variety shows, advertisements, live broadcasts, etc. Not only is it used for film and television, but also in other industries.
From the application point of view, it is mainly divided into two main areas: VP and XR.
VP（Virtual Production）
Built in the form of a ring of LED displays (canopy + arc screen), the camera’s shooting range is limited to within the screen, without the need to extend reality. With the application of film and television production, it has played a great positive impact on promoting the process of domestic film and television industrialization.
XR（Extended Reality）
Virtual filming technology that extends the real scene, mainly with three-fold screens (left and right screens + floor/ceiling), needs to extend reality to produce virtual space. With advertising TV virtual shooting, XR virtual conference, XR virtual stage, XR virtual studio and other applications. For the film and television industry outside commercial customers, to provide new virtual reality technology services.
More and more scenes are integrated into XR technology, creating a broader application prospect. Behind this, it is also inseparable from the improvement and support of national policies and relevant laws and regulations. It can be said that the current development trend of the virtual production industry is all the way to a good future!
LED manufacturers flock to the market
In recent years, many LED display and related manufacturers have entered the game. XR technology is regarded as a new track that needs to be focused on layout, and gradually in this segment, forming a new pattern of multiple strengths. At the same time, these companies also through continuous empowerment and product and technology upgrades, accelerating the popularity and application of virtual production technology based on LED screen.
Unilumin
Unilumin, as a leading company in the LED industry, has been maintaining its leading position in technology and market share overseas with its XR virtual filming technology, which has been featured in Broadway, Oscars, Grammys and other heavyweight events. Among the 140 XR virtual shooting digital studios in the world, Unilumin has built more than 100 of them, with a market share of nearly 80%. Unilumin has formed a full set of virtual filming solutions with the core competitiveness of ‘XR virtual filming system + digital special effects assets + DCI certified LED film screen’.
Aoto
Aoto Electronics is one of the earliest companies in the industry to develop and launch XR+AI virtual filming solutions. Up to now, it has created nearly 70 large and medium-sized XR virtual shooting projects around the world, and successfully applied to many domestic and international famous film and TV production companies and Fortune 500 companies.
The MetaBox solution launched by Gargantuan is a cost-effective immersive XR solution. The solution integrates Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) technologies, and is capable of rendering realistic AI+XR virtual scenes in real time, providing users with unprecedented immersive experience.
Novastar
As a leader in LED display and control in China, Novastar has also made an early layout in the field of XR virtual shooting. It launched a new “XR virtual shooting LED control system solution” independently controlled by MX40 Pro and supported by the new visual management platform VMP and A10s Pro receiving card, starting with the control system.
Image quality 5 dimensions, aimed at creating special project functions and image quality improvement technology, can effectively solve the problem of shooting scan lines, display screen color cast and loss of details. Make the display screen details clearer and more accurate, comparable to the real light and shadow shooting scene, to achieve what you get.
Colorlight
Through the long-term and in-depth cooperation with ROE, PLANAR and other top companies in the industry, Colorlight has launched a number of mature solutions for different application areas such as VP and XR. Its solutions include a full set of virtual shooting equipment in addition to the screen, covering the full range of business scenarios from pre-shooting to post-production. End customers only need to provide the venue area and budget, and can carry out XR virtual shooting in one-stop through the solution, so that the efficiency and experience of film and television production can be greatly improved.
BOE
BOE MLED XR Total Solution The MLED XR Total Solution is tailored for professional shooting scenes, creating an XR (Extended Reality) display experience of outstanding quality. With an astonishing 7680Hz ultra-high refresh rate and 16-bit depth grayscale performance, the solution delicately presents the rich layers and texture of each frame, ensuring accurate colour reproduction and smooth, drag-free images.
It not only has the top visual display effect, but also integrates the convenient and efficient disassembly and installation design, which is perfectly suited for film and television high-quality filming and broadcasting high-end broadcasting needs, and strongly drives the upgrading and transformation of the meta-universe immersive experience.
Written at the end
Compared with traditional filming methods, the advantage of XR virtual filming is that it is no longer affected by geographic location, weather, environment and other factors, and the physical object and the scene can be highly integrated to achieve WYSIWYG. At the same time, compared with the construction of the actual scene, virtual shooting time, manpower and resource costs are also lower.
LED large screen + XR virtual shooting has become a film and television production and related audiovisual field of the general trend. Many LED display and related enterprises have a keen insight into the market trend, have increased investment, competing in this emerging track layout. Promote a series of high-end projects in the domestic and even the success of the global market landing, but also the LED virtual shooting market segments of the LED display industry chain on the new ‘cake’ is also bigger and bigger.
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